News, Blog, Ideas.

Vinify specialise in Portuguese wine – specifically organic and sustainably produced Portuguese wine. *Coming Soon*

The list of drinks branding mistakes, or indeed any branding mistakes, could be exhaustive – but for the sake of some brevity, here’s seven key points.

The ‘low’ and ‘no’ alcoholic drinks sector is growing – (as is the ‘functional’ sector) – with many in the business stating that on-trade sales are key to connective consumers with the brands.

As someone who grew up in a pub, brewed beer, distilled gin, toured more distilleries than I can remember and happily spend some ‘me time’ with a pint, possible a book and my thoughts –

When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do…

Vanity metrics – the scourge of our social media obsession. We’re more obsessed with likes than we are engagement and conversation.

Great Drinks Marketing – this example shows us what works and why. A simple yet effective approach from Cooper King Distillery.

It doesn’t take a lot of time for you to be kind, does it? Just think how you can help others with the skills you have.

What started with a passion for whisky and the isle of Islay let to lots of tasting and some photography too…

Always great to hear from Henry Willard – especially when he has such kind words to say about me!

Just starting out on your sustainability journey, curious about what it means – or wanting to raise it up to a new level?

Unison Vineyard’s Philip Horn talks to us about wine and New Zealand – and taking over a vineyard as Covid 19 hits.

Aren’t all wines vegan? It’s made from fermented grape juice, so it’s vegan, right? Unfortunately, it’s not quite so simple.

Joe Fattorini Part 2 – more about the nuts and bolts of the industry, not just how wine’s made and what it tastes like.

I’m sure a lot of people now know the term “Ikigai” – life purpose. It’s often used in coaching to define your personal meaning of life.

Joe Fattorini Part 1 – Joe talks about the nuts and bolts of the industry, not just how wine’s made and what it tastes like.

There’s lots of talk of ‘finding your niche’ in my work, and it’s something that many people struggle with.

Lanzarote Wine – Ollie Horton talks to us about volcanic wine, wine tourism and supporting tradtional methods.

Wine in Cans? Many people I know are afraid of change, but the thing is – it’s inevitable. New ideas and innovation comes from change.

It’s been a while since I’ve done whisky tasting, but last night was a welcome return.