Coaching.
The ability to apply great marketing to your business – and yourself – is already within you.
You just need some help in finding where it is.
The ability to apply great marketing to your business – and yourself – is already within you.
You just need some help in finding where it is.
Marketing coach. Me? Why did I do that?
In my 25+ years’ marketing experience I’ve worked for a growing telecoms PLC, creative studios, small design agencies, in-house teams, retailers, wholesalers, start-ups and established organisations across the UK and EMEA and witnessed many common issues – and successes too.
Tap into over 25 years of marketing experience which includes many years coaching and mentoring.
I work with individuals and organisations – helping them to understand the unique values they already have and how to communicate that to their prospects in a way which works for them. I take away the nonsense, remove the smoke and mirrors and focus on the right solutions for the right reasons.
Hear from Henry Willard and how I helped him to focus his offering to attract more clients. >>>
Ways of working.
‘Reset’
For individuals stuck in a rut or against a marketing brick wall, this one-off session is aimed at address what is holding you back, and how you can make a plan to move yourself and your business’ marketing in the right direction.
- Personal and confidential coaching session.
- Demystify marketing.
- Understand main challenges and barriers.
- Review of current marketing.
- Bite-sized learning without the jargon.
- Re-evaluating your business and what it means to your clients.
- Short term plan to reset market activity.
‘Grow’
An ongoing commitment, starting with the ‘Reset’ programme and also going into marketing theory, brand creation – and where it meets consumer psychology and ultimately, you and your business’ growth.
- Personal and confidential coaching sessions.
- Creating your brand story and understand how it relates to marketing.
- Regular check-ins and support.
- Re-evaluating your business and what it means to your clients.
- Creating a mid-length strategy to focus on higher gain clients, and move away from less enjoyable work.
- 3-month commitment.
‘Strategy’
An in-person strategic session with you / your marketing team to look at the year ahead.
I add the extra voice with challenging questions and a different perspective to enable your team to create a more clearly defined, robust and relevant plan for your business.
- Mapping marketing strategy.
- Identify strengths and weaknesses of core areas.
- Deep-dive into core proposition.
- Reviewing core assets.
- Identify required tools and assets.
- Discuss desired outcomes.
- Review and redefining.
- x2 half-day sessions.
What people say about me.
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Henry Willard Freelance Audio Engineer
Andrew is an exceptionally diligent individual who listens, cares, and helps in a way that is so refreshing and reassuring. He immediately took a caring, genuine interest in me and my business and offers balanced advice, suggestions and recommendations whilst working with me to set goals at a realistic pace.
www.henrywillard.com
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Katrina Tolley Founder & Creative Director, MYKYND Creative Agency
Andrew is a trusted marketing expert with a rare ability to listen, understand, and get straight to the heart of any challenge. His insightful questions uncover opportunities others miss, and his strategic thinking consistently elevates our FMCG branding and marketing projects. Whether refining a strategy or solving complex problems, Andrew’s ideas and expertise make him an invaluable partner.
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Katie Miller Inclusive Design Strategist
Andrew not only provided a level head and years of experience, but he showed genuine interest in what I did. He was never prescriptive in terms of what I should do – instead he led me to conclusions and breakthroughs by helping me to better understand what I wanted.
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Monica Puertolas Project Lead 'El Proyecto Medio Ambiente'
Our sessions with Andrew were fantastic - he's clearly passionate about creating authentic communications about environmental issues. Also, he challenged our thinking - helping us arrive at solutions rather than dictating what we should do.
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Andy Gibb Safeguarding Trainer & Entrepreneur
Andrew has this amazing ability to create order from the chaos of my brain. He is always able to interpret my thoughts and ideas and apply logic and rationale, which then shapes it into a compelling business proposition.
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Richard Dobson Managing Director, RDS Safety Management
Andrew has provided the perfect foundations for me to build my business on. Starting with a brand identity which underpins all other aspects of my communications and marketing - he understood the brief, and then some.
The result is an effective tool to use in my marketplace - and something I can understand too.Read more -
Greame Charters Managing Director, Centre Stage Leasing
Working with Andrew has been a pleasure. He helped me at a time where I was trying to achieve a lot in a small window of time - setting up my own business. He quickly demonstrated his understanding of the challenges within the retail sector, and designed a website which clearly reflected my business and the services I operated within.
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Katie Pinder Retail Manager, Old Smithy Whisky
Andrew really understands the drinks market and has a particular passion for whisky. His work with Old Smithy has shown how much he immerses himself into the needs of the producer, retailer and the customer - and their relevant decision processes.
Old Smithy has been a great success for us - with clear in-store presence, content pitched at the right level and visual appeal which has given some larger brands a run for their money. -
Paul Somerville Co-founder & COO Squaremoons Publishing
Andrew helped us when we needed him the most - telling a clearer story to our local and global customers. I'd highly recommend him.
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Phil Gibb SAS Developer and Technical Advisor
My language is unashamedly very technical, which is fine in my usual work environments, however I do appreciate the guidance and voice of Andrew in raising my communications to speak to a wider audience in a clearer way.
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Daniel Lee-Bursnall Co-founder & COO Incremental Solutions Ltd
Over the years we worked with him, Andrew was an instrumental addition in helping us evolve and grow our brand, and articulate our technical solutions to clients.
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Darren Magson Project Director, Merisis Technology
*coming soon*
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Stark Marketing | Marketing Strategy | Marketing Coach
Marketing Coach | Marketing Consultant | 121 Marketing Coach | Portfolio Marketing Director | Marketing Agency
Marketing Consultant, Agency and Coach based in York, working with growing businesses across the UK.