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Author: Andrew_Admin

Claudia Martans, Vinify.UK.

by Andrew_AdminDrinks Industry InsightPosted on June 12, 2025June 13, 2025No Comments

Vinify.UK specialise in Portuguese wine – specifically organic and sustainably produced Portuguese wine.

Beer Branding Mistakes

Drinks Branding Mistakes

by Andrew_AdminBrandingPosted on March 4, 2025April 4, 2025No Comments

The list of drinks branding mistakes, or indeed any branding mistakes, could be exhaustive – but for the sake of some brevity, here’s seven key points.

No and low alcoholic drinks

No and Low alcoholic drinks. What’s your opinion?

by Andrew_AdminBlogPosted on February 25, 2025February 25, 2025No Comments

The ‘low’ and ‘no’ alcoholic drinks sector is growing – (as is the ‘functional’ sector) – with many in the business stating that on-trade sales are key to connective consumers with the brands.

Beer. Pubs. Alcohol (in moderation). The positives of drinking.

by Andrew_AdminBlogPosted on February 12, 2025February 12, 2025No Comments

As someone who grew up in a pub, brewed beer, distilled gin, toured more distilleries than I can remember and happily spend some ‘me time’ with a pint, possible a book and my thoughts –

Your sustainability message needs more thought than you may think.

by Andrew_AdminBlog, EnvironmentPosted on February 11, 2025February 12, 2025No Comments

When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do…

Beware the online media vanity metrics.

by Andrew_AdminSocial MediaPosted on January 31, 2025February 12, 2025No Comments

Vanity metrics – the scourge of our social media obsession. We’re more obsessed with likes than we are engagement and conversation.

Cooper King

Great Drinks Marketing – Cooper King Distillery

by Andrew_AdminBranding, EnvironmentPosted on January 29, 2025February 12, 2025No Comments

Great Drinks Marketing – this example shows us what works and why. A simple yet effective approach from Cooper King Distillery.

A short note on being kind.

by Andrew_AdminBlogPosted on January 21, 2025February 12, 2025No Comments

It doesn’t take a lot of time for you to be kind, does it? Just think how you can help others with the skills you have.

Branding – Lochindaal Whisky

by Andrew_AdminBrandingPosted on November 27, 2024February 12, 2025No Comments

What started with a passion for whisky and the isle of Islay let to lots of tasting and some photography too…

Coaching Testimonial – Henry Willard

by Andrew_AdminCoachingPosted on September 27, 2024February 12, 2025No Comments

Always great to hear from Henry Willard – especially when he has such kind words to say about me!

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