Claudia Martans, Vinify.uk.
Vinify specialise in Portuguese wine – specifically organic and sustainably produced Portuguese wine. *Coming Soon*
Drinks Branding Mistakes
The list of drinks branding mistakes, or indeed any branding mistakes, could be exhaustive – but for the sake of some brevity, here’s seven key points.
No and Low alcoholic drinks. What’s your opinion?
The ‘low’ and ‘no’ alcoholic drinks sector is growing – (as is the ‘functional’ sector) – with many in the business stating that on-trade sales are key to connective consumers with the brands.
Beer. Pubs. Alcohol (in moderation). The positives of drinking.
As someone who grew up in a pub, brewed beer, distilled gin, toured more distilleries than I can remember and happily spend some ‘me time’ with a pint, possible a book and my thoughts –
Your sustainability message needs more thought than you may think.
When drinks brands talk about their sustainability credentials they often focus on just one or two elements of what they do…
Beware the online media vanity metrics.
Vanity metrics – the scourge of our social media obsession. We’re more obsessed with likes than we are engagement and conversation.
Great Drinks Marketing – Cooper King Distillery
Great Drinks Marketing – this example shows us what works and why. A simple yet effective approach from Cooper King Distillery.
A short note on being kind.
It doesn’t take a lot of time for you to be kind, does it? Just think how you can help others with the skills you have.
Branding – Lochindaal Whisky
What started with a passion for whisky and the isle of Islay let to lots of tasting and some photography too…
Coaching Testimonial – Henry Willard
Always great to hear from Henry Willard – especially when he has such kind words to say about me!