Tech sales – how to avoid the basic mistakes.
A bid was for a technical solution and the client a major high-street name. The feedback was, unfortunately, quite damning
Tor Petter W. Christensen, Aurora Spirit Distillery, Norway
Tor Petter W. Christensen is Founder and CEO and explains how he went a successful business career, to a successful and pioneering distillery owner.
Tactics without strategy…
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu
What we can learn from a French wine term.
‘Terroir’ is the basis of the French wine AOC system, which is a model for wine appellation and regulation in France.
Weidong (魏偉東 ‘Ricky’) Wei, Dong-Ye Distillery, China
Weidong Wei is the founder of Dong-Ye distillery in China’s Hunan province I had the pleasure of catching up with Weidong to hear more.
Don’t boil the ocean.
I had a great call with small, growing business recently and they were concerned that their product and services were ‘no longer good enough’
Distillers setting a path towards greater sustainability.
Ever since co-authoring an environmental manifesto (the ‘GreenPrint’) many years ago, I’ve been fascinated with sustainability and the environment.