Tech sales – how to avoid the…
A bid was for a technical solution and the client a major high-street name. The feedback was, unfortunately, quite damning
Tactics without strategy…
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu
What we can learn from a French…
'Terroir' is the basis of the French wine AOC system, which is a model for wine appellation and regulation in France.