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The marketing power of whisky tasting.

Apr 23, 2024
It’s been a while since I’ve done whisky tasting, but last night was a welcome return.

Tech sales – how to avoid the…

Apr 21, 2024
A bid was for a technical solution and the client a major high-street name. The feedback was, unfortunately, quite damning

Tactics without strategy…

Feb 16, 2024
Not everyone is up to speed with the wisdom of the Chinese general, military strategist, writer, and philosopher who lived in the Eastern Zhou period of ancient China, Sun Tzu

What we can learn from a French…

Jan 27, 2024
'Terroir' is the basis of the French wine AOC system, which is a model for wine appellation and regulation in France.

Don’t boil the ocean.

Dec 17, 2023
I had a great call with small, growing business recently and they were concerned that their product and services were ‘no longer good enough’

Distillers setting a path towards greater sustainability.

Dec 15, 2023
Ever since co-authoring an environmental manifesto (the ‘GreenPrint’) many years ago, I’ve been fascinated with sustainability and the environment.
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