&Stark Marketing
Marketing Process
&Stark Marketing
Marketing Process
Marketing process.
Different people work in different ways. I’m never going to just accept “I need an advertising campaign!” without wanting to understand the what, where, who and why‘s of the issue at hand first. Remember, “Tactics without strategy is the noise before defeat.”
Discovery
You know when you go to see your GP and they ask a load of questions? This stage is exactly that.
I’m interested to know what, in business terms, aches when you move or hurts when you press it.
What are the symptoms you and your business are facing.
Diagnose
Here’s where we take the facts we’ve gathered – add some research, experience and know-how – and then diagnose the problem at hand. The next stage is a prescription of a course of action to be taken to remedy said problem.
Strategy
For your strategy we look at your target markets in segments which we can address in specific ways. This way, communications are more targeted and the position of your product or service is much more meaningful and relevant.
Execute
Unfortunately, this is where too many people start their marketing journey. Price, Product, Place and Promotion are only effective if you’ve considered the previous steps in this process.
Within here is; • Brand creation and application • Artwork, design, creation. • Social Media • Advertising • Online presence • etc etc
Review
We learn from our successes (and failures) in business and in life.
What people say about me.

Greame Charters, Managing Director, Centre Stage Leasing
Working with Andrew has been a pleasure. He helped me at a time where I was trying to achieve a lot in a small window of time - setting up my own business. He quickly demonstrated his understanding of the challenges within the retail sector, and built a website which clearly reflected my business and the services I operated within.

Julian Kaye, Managing Director, Wright Wine Company
'Starky' has been a trusted partner for many years. It's hard to put into words the value he's added to our organisation - from dragging us into a more modern world to meet out customer demands online, or positioning us well in front of prestigious Michelin-Starred chefs and restaurants - he's been very instrumental for which we are extremely grateful.

Richard Dobson, Managing Director, RDS Safety Management
Andrew has provided the perfect foundations for me to build my business on. Starting with a brand identity which underpins all other aspects of my communications and marketing - he understood the brief, and then some.

Katie Pinder, Retail Manager, Old Smithy Whisky
Andrew really understands the drinks market and has a particular passion for whisky. His work with Old Smithy has shown how much he immerses himself into the needs of both the retailer and the customer and the decision processes associated with each. Old Smithy has been a great success for us - with clear in-store presence, content pitched at the right level and visual appeal which gives larger brands a run for their money.
Stark Marketing | Marketing Strategy | Brand Marketing
Marketing Coach | Marketing Consultant | 121 Marketing Coach | Portfolio Marketing Director | Marketing Agency
Marketing Consultant, Agency and Coach based in York, working with growing businesses across the UK.